The Impact of Automation on Media Production

AI is taking over many tasks in the media production industry. But the content creator is more important than ever.

Master Your Non-Fiction Film with Smart Planning

One of the biggest mistakes you can make when you start out in filmmaking is failing to plan. This is obvious in the case of fiction – but it is just as important when you are making a non-fiction film. You might want to just to a project and film what is going on. ItContinue reading “Master Your Non-Fiction Film with Smart Planning”

How to Film Great Sequences: Expert Insights

A curated collection of expert advice on filming action sequences and thinking about the edit during a video shoot. Includes advice from BBC film-makers and other experts.

Cinematic Camera Movement Terms for AI Video Prompting

Almost any guide to video prompting for Generative AI will tell you to describe camera motion using “cinematic prompts”. But what are these terms, and what do they mean? Here my ten top prompts: 1. Static Shot / Locked Off Shot / Immobilised shot 2. Pan / Panning Shot / Whip Pan (Swish Pan) 3Continue reading “Cinematic Camera Movement Terms for AI Video Prompting”

Filming a Sequence: Essential skills for videographers

What makes a professiona videographer special? Filming sequences is an essential skill in videography and separates the professional film maker from the amateur. This blog shows you how to do it.

The Diversity Dilemma in AI-Generated Images

AI images are getting better – but it still has a diversity problem. Here are some practical tips to help you avoid racial and gender stereotypes in #GenAI

AI Bots Fail To Reflect Diversity in Modern Britain: Study

This study shows that generative AI produces sexist and racist stereotypes rather than reflecting the modern world.

TV in Crisis: When will life improve for freelancers?

The tv industry is facing a crisis of underfunding and unemployment. What are the causes, and what hopes are there for the future?