Vlogging for Business – some simple resources for getting started

Vlogging is a cheap and easy way to take advantage of the huge benefits of video marketing. Video content helps your website and social media feeds get seen – because the algorithms that run the internet love video.

But it also allows you to show potential clients your personality, and do demonstrate your expertise.

You need a half-decent phone. Anything newer than an iPhone 6 works fine …. in the last few years cheaper phones have had brilliant cameras.

Below I’ve listed a few resources which will help you to create a professional-looking vlog.

Essential kit for under £50

• Ring light – often referred to as a makeup vlogging kit. eBay is full of them! Get a bicolour light so you can work with daylight and indoor lighting. Dimmable is also good. And get a suitable range of accessories. Should cost £20-30
• Microphone: a Lav or Lavalier mic is best – get a nice long cable. This is a personal microphone which attaches to a shirt or lapel. Ensures clear audio. (Note: Be careful to check iPhone copmatability). Available for under £20.
• A stand for your phone if you didn’t get one with the light.

Editing software

For phones or tablets

• KineMaster – unwatermarked is around £4 a month. Super-simple to use. iOS and Android
• FiLMiC Pro – more sophisticated and professional. iOS and Android
• Luma Fusion – The ultimate professional editor for iPhone or iPad

For desktop / laptop / Mac

• Windows Movie Maker / iMovie – simple and popular. Limited functions.
• Blackmagic Da Vinci Resolve 17 – the sky is the limit with this one – and it’s available for Mac or Windows. A full professional editing suite which is completely free. A few hours to learn, a lifetime to master! With high class colour correction and motion graphics. Neds a reasonably good computer to run it.
• Adobe Premier Pro – industry standard software. Similar to Da Vinci Resolve – but costs around £50pcm!

This is just a selection of the tools available for editing and producing content. They are just some of those I am aware of and have used – but you will find lots of alternatives online.

Copyright-Free Content

Free Photos: https://unsplash.com/

Free video: https://www.pexels.com/videos/

The YouTube Audio Library offers free music for content creators.

You can use most of the content on these sites freely – but please check license rules. RCM can’t take responsibility for any breaches.

Need more help?

If you want a bit of help to get up and running with your vlog – get in touch. We can offer help, guidance and training. We’ll even make a title sequence for you!

Get in Touch